Companies now face the challenge of combining customized customer relations with lower operational costs. To help them meet this challenge, Sidérion, a small business set up in May 2007, has developed a telephone service for automated and customized call routing. The caller is recognized thanks to a contact base linked to the attributes qualifying each contact. The customer can then route incoming calls to a remote secretariat or to a cell phone for instance, depending on caller quality.
The startup has already begun to deploy the innovative technology at its first customers', specifically medical offices that would like to have direct contact with some patients and to route others to the remote secretariat. "In the long run, we are aiming for the Internet access supplier market," explained Charles Consel, Sidérion Scientific Advisor and Manager of the INRIA Phoenix project team. Sidérion relies on patented INRIA intelligent call routing technology that includes a verification system. A virtual telephone switch, tailored to customer needs and hosted at Sidérion, easily manages contacts on a Web portal.
