Set up last spring, StartingFrance is a company specializing mainly in helping French software publishers get their business going in Germany. The purpose of the company is to provide publishers with support for successful business startup on the other side of the Rhine. StartingFrance offers an array of specialized services ranging from local player identification to representation at trade fairs, including business partner search or prospecting.
Why has the company chosen Germany? StartingFrance creators answer by recalling that although the country is France's number one partner, it is also the partner where the weight of history and different mindsets and languages cause certain problems. They also point to the fact that German software publishers readily express great interest in France. However, prudence is the watchword especially as numerous anecdotes circulate about business startup that is impossible because of language issues, different mindsets, prejudice or preferences for a national supplier.
This explains why specialized support is required to overcome the problems and benefit from the fact that the country is not only the third world economic power but also accounts for the second largest world market for software after the United States. Not to mention that there are three times as many small businesses in Germany as in France... and that the country is so close. That was all that was needed to give birth to StartingFrance!
